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Home | People | Stefan Stremersch
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Stefan Stremersch

Research Fellow

University
Erasmus University Rotterdam
Research field
Organizations and Markets
Interests
Health, Industrial Organization, Innovation, Marketing

List of publications

Landsman - Schwartz, V. and Stremersch, S. (2020). The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand? Journal of Marketing, Forthcomin:.

Almeida Camacho, N.M., Nam, H.R., Kannan, P.K. and Stremersch, S. (2019). Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity Journal of Marketing, 83(2):138--157.

van Everdingen, Y.M., Hariharan, V.G. and Stremersch, S. (2019). Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Effects Journal of Marketing, 83(3):1--19.

Guitart, I.A., Gonzalez, J and Stremersch, S. (2018). Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity International Journal of Research in Marketing, 35(3):471--489.

Stremersch, S., Kappe, E. and Venkataraman, S. (2017). Predicting the consequences of marketing policy changes: A new data enrichment method with competitive reactions Journal of Marketing Research, 54(5):720--736.

Stremersch, S. and Kappe, E. (2016). Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry Marketing Science, 35(6):915--933.

Liberali, G., Muller, E., Rust, Roland T. and Stremersch, S. (2015). Introduction to the IJRM Special Issue on Marketing and Innovation International Journal of Research in Marketing, 32(3):235--237.

Stremersch, S., Almeida Camacho, N.M., Vanneste, S.J. and Verniers, I.W.J. (2015). Unraveling Scientific Impact: Citation Types in Marketing Journals International Journal of Research in Marketing, 32(1):64--77.

Almeida Camacho, N.M., de Jong, M.G. and Stremersch, S. (2014). The effect of Customer Empowerment on Adherence to Expert Advice International Journal of Research in Marketing, 31(3):293--308.

Gelper, S.E.C. and Stremersch, S. (2014). Variable selection in international diffusion models International Journal of Research in Marketing, 31(4):356--367.

Roberts, J.H., Kayande, U and Stremersch, S. (2014). From academic research to marketing practice: Exploring the marketing science value chain International Journal of Research in Marketing, 31(2):127--140.

Roberts, J.H., Kayande, U and Stremersch, S. (2014). From academic research to marketing practice: Some further thoughts International Journal of Research in Marketing, 31(2):144--146.

Sood, A, Kappe, E.R. and Stremersch, S. (2014). The commercial contribution of clinical studies for pharmaceutical drugs International Journal of Research in Marketing, 31(1):65--77.

Stremersch, S., Landsman, V. and Venkataraman, S. (2013). The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space Marketing Science, 32(1):89--110.

Lemmens, A., Croux, C and Stremersch, S. (2012). Dynamics in the international market segmentation of new product growth International Journal of Research in Marketing, 29(1):81--92.

Almeida Camacho, N.M., Donkers, B. and Stremersch, S. (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality Marketing Science, 30(2):305--320.

Landsman, V. and Stremersch, S. (2011). Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry Journal of Marketing, 75(6):39--54.

Stremersch, S., Verniers, I.W.J. and Croux, C (2011). The global entry of new pharmaceuticals: a joint investigation of launch window and price International Journal of Research in Marketing, 28(4):295--308.

Stremersch, S., Heil, O. and Lehmann, D.R. (2010). Marketing competition in the 21st century International Journal of Research in Marketing, 27(2):161--163.

Stremersch, S., Lehmann, D.R. and Dekimpe, M.G. (2010). Preface to 'The chilling effects of network externalities' International Journal of Research in Marketing, 27(1):1--3.

Stremersch, S., Goldenberg, J., Libai, B. and Muller, E. (2010). The Evolving Social Network of Marketing Scholars Marketing Science, 29(3):561--567.

Binken, J.L.G. and Stremersch, S. (2009). The effect of superstar software on hardware sales in system markets Journal of Marketing, 73(2):88--104.

Stremersch, S. and Lehmann, D.R. (2009). From the (Past) Editors (editorial) International Journal of Research in Marketing, 26(4):257--258.

Stremersch, S. and Van Dyck, W.M.J. (2009). Marketing of the life sciences: a new framework and research agenda for a nascent field Journal of Marketing, 73(4):4--30.

Stremersch, S. and Lehmann, D.R. (2009). Preface to a debate (editorial) International Journal of Research in Marketing, 26(2):153--153.

Stremersch, S. and Lemmens, A. (2009). Sales Growth of New Pharmaceuticals Across the Globe: the Role of Regulatory Regimes Marketing Science, 28(4):690--708.

van Everdingen, Y.M., Fok, D. and Stremersch, S. (2009). Modeling Global Spillover of New Product Takeoff Journal of Marketing Research, 46(5):637--652.

Stremersch, S. (2008). 25 years of IJRM: Reflections on the past and the future International Journal of Research in Marketing, 25(3):143--148.

Stremersch, S. (2008). Health and marketing: the emergence of a new field of research International Journal of Research in Marketing, 25(4):229--233.

Stremersch, S. and Lehmann, D.R. (2007). Editorial International Journal of Research in Marketing, 24(1):1--2.

Stremersch, S., Tellis, G.J., Franses, P.H.B.F. and Binken, J.L.G. (2007). Indirect Network Effects in New Product Growth Journal of Marketing, 71(3):52--74.

Stremersch, S., Verniers, I.W.J. and Verhoef, P.C. (2007). The quest for citations: drivers of article impact Journal of Marketing, 71(3):171--193.

Ghosh, M., Dutta, S. and Stremersch, S. (2006). Customizing Complex Products: When Should the Vendor Take Control ? Journal of Marketing Research, 43(4):664--679.

Dellaert, B.G.C. and Stremersch, S. (2005). Marketing Mass Customized Products: Striking the Balance between Utility and Complexity Journal of Marketing Research, 42(2):219--227.

Stremersch, S. and Verhoef, P.C. (2005). Globalization of Authorship in the Marketing Discipline: Does it Help or Hinder the Field? Marketing Science, 24(4):585--594.

Stremersch, S. and Tellis, G.J. (2004). Understanding and managing international growth of new products International Journal of Research in Marketing, 21(4):421--438.

van den Bulte, C. and Stremersch, S. (2004). Social Contagion and Income Heterogenity in New Product Diffusion: A Meta-Analytic Test Marketing Science, 23(4):530--544.

Wuyts, S.H.K., Stremersch, S. and Dutta, S. (2004). Portfolios of interfirm agreements in technology-intensive markets: consequences for innovation and profitability Journal of Marketing, 68(2):88--100.

Wuyts, S.H.K., Stremersch, S., van den Bulte, C. and Franses, P.H.B.F. (2004). Vertical marketing systems for complex products: A triadic perspective Journal of Marketing Research, 41(4):479--487.

Stremersch, S., Weiss, M., Dellaert, B.G.C. and Frambach, R.T. (2003). Buying modular systems in technology-intensive markets Journal of Marketing Research, 40(3):335--350.

Tellis, G.J., Stremersch, S. and Yin, E. (2003). The international takeoff of new products: the role of economics, culture, and country innovativeness Marketing Science, 22(2):188--208.

Stremersch, S. and Tellis, G.J. (2002). Strategic Bundling of Products and Prices: a new synthesis for marketing Journal of Marketing, 66(1):55--72.